The controversial Silicon Valley startup behind ‘Just Mayo’ has finally released what was supposed to be its signature product, after 6 years of development
After six years of development, Silicon Valley startup Just Inc. (formerly known as Hampton Creek) has finally cracked the eggless egg.
Since its founding in 2011, the $1.1-billion vegan food company known for its Just Mayo, vegan cookie dough, and controversial track record, has been promising an animal-free scrambled egg product that could be purchased in grocery stores. The company's mission is to transform the way we eat by swapping the animal products we eat for equally tasty plant-based goods.
And in two weeks, big box retailers like Gelson's in Southern California and Safeway on the East Coast, along with a handful of Midwestern chains, will become the first stores to carry Just Egg. It'll be sold alongside regular eggs.